Marlboro Friday
id:
marlboro-friday-254-15940615
title:
Marlboro Friday
text:
Marlboro Friday refers to April 2, 1993, when Philip Morris announced a 20% price cut to their Marlboro cigarettes to fight back against generic competitors, which were increasingly eating into their market share. As a result, Philip Morris's stock fell 26%, and the share value of other branded consumer product companies, including Coca-Cola and RJR Nabisco, fell as well. The broad index fell 1.98% that day. Fortune magazine deemed Marlboro Friday "the day the Marlboro Man fell off his horse." P
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Marlboro_Friday
date created:
date modified:
2024-04-01T19:04:26Z
main entity:
{"identifier":"Q2918937","url":"https://www.wikidata.org/entity/Q2918937"}
image:
{"content_url":"https://upload.wikimedia.org/wikipedia/commons/9/9c/Marlboro4wiki2.JPG","width":4000,"height":3000}
fields total:
13
integrity:
14