Gabor–Granger method
id:
gabor-granger-method-254-1344157
title:
Gabor–Granger method
text:
The Gabor–Granger method is a method to determine the price for a new product or service. It was developed in the 1960s by Clive Granger and André Gabor. It is a variant of monadic price testing. To use the Gabor-Granger method in a survey, one must find the highest price that respondents are willing to pay. There are many ways to do this but the most common is usually done by choosing 5 price points for the survey and then asking the respondent a 5-point purchase intent question for a random pr
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Gabor%E2%80%93Granger_method
date created:
date modified:
2023-11-29T14:50:19Z
main entity:
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image:
{"content_url":"https://upload.wikimedia.org/wikipedia/commons/3/3c/Gabor-Granger_output_illustration.png","width":442,"height":517}
fields total:
13
integrity:
14