Crossing the Chasm
id:
crossing-the-chasm-198-5295354
title:
Crossing the Chasm
text:
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm, is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets. The book offers decision-making guidelines for investors, engineers, enterprise executives, marketers and managers throughout the high-tech community. Real-world examples of
brand slug:
wiki
category slug:
encyclopedia
description:
1991 marketing book by Geoffrey A. Moore
original url:
https://en.wikipedia.org/wiki/Crossing_the_Chasm
date created:
date modified:
2023-12-29T21:31:08Z
main entity:
{"identifier":"Q2917233","url":"https://www.wikidata.org/entity/Q2917233"}
image:
fields total:
13
integrity:
14