Yield management
id:
yield-management-234-9738711
title:
Yield management
text:
Yield management is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource. As a specific, inventory-focused branch of revenue management, yield management involves strategic control of inventory to sell the right product to the right customer at the right time for the right price. This process can result in price discrimination, in which customers consuming identical goods or
brand slug:
wiki
category slug:
encyclopedia
description:
Operational business strategy
original url:
https://en.wikipedia.org/wiki/Yield_management
date created:
date modified:
2024-04-19T00:49:55Z
main entity:
{"identifier":"Q1362536","url":"https://www.wikidata.org/entity/Q1362536"}
image:
fields total:
13
integrity:
14