Whole product
id:
whole-product-269-4162270
title:
Whole product
text:
In marketing, the whole product concept is an adaptation of the total product concept developed by Ted Levitt, a professor at Harvard Business School. In his book entitled “The Marketing Imagination” Levitt drew attention to the fact that consumers purchase more than the core product itself. Rather, they purchase the core product combined with complimentary attributes, the majority of which are intangible. The total product was Levitt’s vision of how intangible elements could be added to a physi
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Whole_product
date created:
date modified:
2023-12-21T14:59:09Z
main entity:
{"identifier":"Q7997560","url":"https://www.wikidata.org/entity/Q7997560"}
image:
fields total:
13
integrity:
13