Viral marketing research
id:
viral-marketing-research-307-4065865
title:
Viral marketing research
text:
Viral marketing research is a subset of marketing research that measures and compares the relative return on investment (ROI) of advertising and communication strategies designed to exploit social networks. Algorithms are used to derive respondent-level coefficients of Social Networking Potential (SNP). These coefficients are integrated with respondent-level data measuring the selling effectiveness of specific communications and
the Viral Marketing Potential of those communications within specif
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Viral_marketing_research
date created:
date modified:
2023-11-26T16:44:48Z
main entity:
{"identifier":"Q7933592","url":"https://www.wikidata.org/entity/Q7933592"}
image:
fields total:
13
integrity:
13