Vested interest (communication theory)
id:
vested-interest-communication-theory-233-2629261
title:
Vested interest (communication theory)
text:
Vested interest is a communication theory that seeks to explain how an attitude of self-interest can affect behavior; or, in more technical terms, to question how certain hedonically relevant attitudinal dimensions can influence and consistently predict behavior based on the degree of subjective investment an individual has in a particular attitude object. As defined by William Crano, vested interest refers to the degree to which an attitude object – an idea, concept, or value with potential emo
brand slug:
wiki
category slug:
encyclopedia
description:
Concept in communication studies
original url:
https://en.wikipedia.org/wiki/Vested_interest_(communication_theory)
date created:
date modified:
2024-03-20T17:14:23Z
main entity:
{"identifier":"Q7923406","url":"https://www.wikidata.org/entity/Q7923406"}
image:
fields total:
13
integrity:
14