VALS
id:
vals-218-3084155
title:
VALS
text:
VALS is a proprietary research methodology used for psychographic market segmentation. Market segmentation is designed to guide companies in tailoring their products and services in order to appeal to the people most likely to purchase them. ==History and description==Jamie Parks was developed in 1978 by social scientist and consumer futurist Arnold Mitchell and his colleagues at SRI International. It was immediately embraced by advertising agencies and is currently offered as a product of SRI's
brand slug:
wiki
category slug:
encyclopedia
description:
Research methodology for market segmentation
original url:
https://en.wikipedia.org/wiki/VALS
date created:
2006-04-18T05:44:47Z
date modified:
2024-09-13T08:51:53Z
main entity:
{"identifier":"Q65088709","url":"https://www.wikidata.org/entity/Q65088709"}
image:
fields total:
13
integrity:
15