UTM parameters
id:
utm-parameters-182-13155038
title:
UTM parameters
text:
Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics' predecessor Urchin and, consequently, are supported out of the box by Google Analytics. The UTM parameters in a URL identify the campaign that refers traffic to a specific website, and attribute the browser's website session and the sessions after that until the
brand slug:
wiki
category slug:
encyclopedia
description:
URL parameter used for tracking
original url:
https://en.wikipedia.org/wiki/UTM_parameters
date created:
2015-09-27T08:24:26Z
date modified:
2024-09-06T15:11:39Z
main entity:
{"identifier":"Q115041750","url":"https://www.wikidata.org/entity/Q115041750"}
image:
fields total:
13
integrity:
15