Understanding Media
id:
understanding-media-282-6036091
title:
Understanding Media
text:
Understanding Media: The Extensions of Man is a 1964 book by Marshall McLuhan, in which the author proposes that the media, not the content that they carry, should be the focus of study. He suggests that the medium affects the society in which it plays a role mainly by the characteristics of the medium rather than the content. The book is considered a pioneering study in media theory. McLuhan pointed to the light bulb as an example. A light bulb does not have content in the way that a newspaper
brand slug:
wiki
category slug:
encyclopedia
description:
1964 book by Marshall McLuhan
original url:
https://en.wikipedia.org/wiki/Understanding_Media
date created:
date modified:
2023-09-18T16:39:08Z
main entity:
{"identifier":"Q363912","url":"https://www.wikidata.org/entity/Q363912"}
image:
fields total:
13
integrity:
14