TURF analysis
id:
turf-analysis-298-3670634
title:
TURF analysis
text:
TURF analysis, an acronym for "total unduplicated reach and frequency", is a type of statistical analysis used for providing estimates of media or market potential and devising optimal communication and placement strategies given limited resources. TURF analysis identifies the number of users reached by a communication, and how often they are reached. Although originally used by media schedulers to maximize reach and frequency of media spending across different items, TURF is also now used to pr
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/TURF_analysis
date created:
date modified:
2022-07-25T22:26:50Z
main entity:
{"identifier":"Q7672036","url":"https://www.wikidata.org/entity/Q7672036"}
image:
fields total:
13
integrity:
13