Trade promotion forecasting
id:
trade-promotion-forecasting-324-1009730
title:
Trade promotion forecasting
text:
Trade promotion forecasting (TPF) is the process that attempts to discover multiple correlations between trade promotion characteristics and historic demand in order to provide accurate demand forecasting for future campaigns. The ability to distinguish the uplift or demand due to the impact of the trade promotion as opposed to baseline demand is fundamental to model promotion behavior. Model determination enables what-if analysis to evaluate different campaign scenarios with the goal of improvi
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Trade_promotion_forecasting
date created:
date modified:
2023-07-08T01:02:07Z
main entity:
{"identifier":"Q17154402","url":"https://www.wikidata.org/entity/Q17154402"}
image:
fields total:
13
integrity:
13