Toyota Project Genesis
id:
toyota-project-genesis-279-16221315
title:
Toyota Project Genesis
text:
Project Genesis was a plan by the Toyota Motor Sales USA to attract more youthful buyers to the company's products. Widely considered by the media to be one of Toyota's worst flops, the experiment provided the foundation for Toyota's Scion marque. The endeavors of this approach were also used in the home market of Japan. The Japanese market efforts were the result of several Japanese companies contributing products or services under the WiLL brandname, and Toyota's contribution was three vehicle
brand slug:
wiki
category slug:
encyclopedia
description:
Project genesis was Toyota's plan to attract more youthful customers
original url:
https://en.wikipedia.org/wiki/Toyota_Project_Genesis
date created:
date modified:
2023-12-23T11:26:39Z
main entity:
{"identifier":"Q7830861","url":"https://www.wikidata.org/entity/Q7830861"}
image:
fields total:
13
integrity:
14