Top-of-mind awareness
id:
top-of-mind-awareness-308-11286687
title:
Top-of-mind awareness
text:
Top-of-mind awareness (TOMA) is a measure of how aware is a consumer of a brand. It is part of consumer behaviour, and is a key aspect of marketing research and marketing communications.
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Top-of-mind_awareness
date created:
date modified:
2023-09-27T02:04:33Z
main entity:
{"identifier":"Q766951","url":"https://www.wikidata.org/entity/Q766951"}
image:
fields total:
13
integrity:
13