Tony Spaeth
id:
tony-spaeth-161-13947134
title:
Tony Spaeth
text:
Otto Lucien Anton "Tony" Spaeth', Jr. February 6, 1934 - January 13, 2021 – born in Saint Louis, Missouri – was a corporate identity planner, consultant, critic and teacher. His work developed the premise that institutional branding systems are best understood as tools of leadership – tools to establish directional clarity, motivate performance, and affect structural change as well as to revitalize market presence: "In preparing an imaginary consulting proposal, the author provides a practical,
brand slug:
wiki
category slug:
encyclopedia
description:
American businessman
original url:
https://en.wikipedia.org/wiki/Tony_Spaeth
date created:
2010-01-07T19:10:47Z
date modified:
2024-08-27T10:37:40Z
main entity:
{"identifier":"Q7823465","url":"https://www.wikidata.org/entity/Q7823465"}
image:
{"content_url":"https://upload.wikimedia.org/wikipedia/commons/f/f1/Tony_Spaeth_%28cropped%29.jpg","width":119,"height":178}
fields total:
13
integrity:
16