Tom Novak
id:
tom-novak-294-10067565
title:
Tom Novak
text:
Thomas P. Novak is the Denit Trust Distinguished Scholar and Professor of Marketing at The George Washington University School of Business, where he co-directs the Center for the Connected Consumer and the Connected Consumer Panel. Professor Novak’s research since 1993 has focused exclusively on consumer behavior in online environments and digital marketing. His current research interests deal with consumer motivations for using social media, the impact of the social web on consumer well-being,
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wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Tom_Novak
date created:
date modified:
2024-01-23T21:34:50Z
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13
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