Threaded marketing
id:
threaded-marketing-237-17185466
title:
Threaded marketing
text:
The term Integrated Marketing Communications refers specifically to the connectivity of all communications about a brand in the marketplace - its packaging, media, in-store, website, etc. Threaded Marketing goes beyond integrated marketing and refers to the process of carefully connecting all aspects of a product or service from the targeted consumer back through the delivery channels and into the manufacturer. This broader definition adds threads of consistency through the actual product or ser
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Threaded_marketing
date created:
date modified:
2016-11-02T06:42:58Z
main entity:
{"identifier":"Q7797168","url":"https://www.wikidata.org/entity/Q7797168"}
image:
fields total:
13
integrity:
13