Third-party technique
id:
third-party-technique-223-1474366
title:
Third-party technique
text:
Third-party technique is a marketing strategy employed by public relations (PR) firms, that involves placing a premeditated message in the "mouth of the media." Third-party technique can take many forms, ranging from the hiring of journalists to report the organization in a favorable light, to using scientists within the organization to present their perhaps prejudicial findings to the public. Industry-sponsored groups used to relay these findings to the public are known as front groups. These g
brand slug:
wiki
category slug:
encyclopedia
description:
Marketing strategy
original url:
https://en.wikipedia.org/wiki/Third-party_technique
date created:
2006-12-01T17:25:37Z
date modified:
2024-09-14T08:04:28Z
main entity:
{"identifier":"Q7784743","url":"https://www.wikidata.org/entity/Q7784743"}
image:
fields total:
13
integrity:
15