The Nikolai Organisation
id:
the-nikolai-organisation-278-10701659
title:
The Nikolai Organisation
text:
The Nikolai Organisation is an experiential marketing campaign and alternate reality gaming platform created by Hadleigh Averill in partnership with Running With Scissors. Activated in New Zealand in 2007 for vodka brand Smirnoff the underground campaign presents itself as headed by the mysterious "Nikolai", a Russian man that no one has either seen or met. Nikolai, determined to rally sub cultures for the purpose of effecting positive change, invites participants to sign up as Agents and embark
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/The_Nikolai_Organisation
date created:
date modified:
2024-01-22T04:21:52Z
main entity:
{"identifier":"Q7754194","url":"https://www.wikidata.org/entity/Q7754194"}
image:
fields total:
13
integrity:
13