The Nature and Origins of Mass Opinion

id: the-nature-and-origins-of-mass-opinion-242-12920497
title: The Nature and Origins of Mass Opinion
text: The Nature and Origins of Mass Opinion is a 1992 non-fiction book by political scientist John Zaller that examines the processes by which individuals form and express political opinions and the implications this has for public opinion research. The book has been called "the single most important book on public opinion since V. O. Key's 1961 classic, Public Opinion and American Democracy." Zaller argues that public opinion is heavily influenced by exposure to elite discourse on political matters.
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original url: https://en.wikipedia.org/wiki/The_Nature_and_Origins_of_Mass_Opinion
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date modified: 2023-08-28T22:22:10Z
main entity: {"identifier":"Q7753274","url":"https://www.wikidata.org/entity/Q7753274"}
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