The medium is the message
id:
the-medium-is-the-message-206-15812455
title:
The medium is the message
text:
"The medium is the message" is a phrase coined by the Canadian communication theorist Marshall McLuhan and the name of the first chapter in his Understanding Media: The Extensions of Man, published in 1964. McLuhan proposes that a communication medium itself, not the messages it carries, should be the primary focus of study. He argued that artifacts such as media affect any society by their characteristics, or content.
brand slug:
wiki
category slug:
encyclopedia
description:
Communication theory phrase
original url:
https://en.wikipedia.org/wiki/The_medium_is_the_message
date created:
2006-09-08T15:43:14Z
date modified:
2024-09-10T21:30:59Z
main entity:
{"identifier":"Q717791","url":"https://www.wikidata.org/entity/Q717791"}
image:
{"content_url":"https://upload.wikimedia.org/wikipedia/commons/f/f8/Marshall_McLuhan.jpg","width":736,"height":1055}
fields total:
13
integrity:
16