The Media Equation
id:
the-media-equation-165-12548102
title:
The Media Equation
text:
The Media Equation is a general communication theory that claims people tend to assign human characteristics to computers and other media, and treat them as if they were real social actors. The effects of this phenomenon on people experiencing these media are often profound, leading them to behave and to respond to these experiences in unexpected ways, most of which they are completely unaware of. Originally based on the research of Clifford Nass and Byron Reeves at Stanford University, the theo
brand slug:
wiki
category slug:
encyclopedia
description:
Communication theory
original url:
https://en.wikipedia.org/wiki/The_Media_Equation
date created:
2011-04-21T21:28:43Z
date modified:
2024-08-29T15:01:14Z
main entity:
{"identifier":"Q7750853","url":"https://www.wikidata.org/entity/Q7750853"}
image:
fields total:
13
integrity:
15