The Intention Economy
id:
the-intention-economy-299-7254402
title:
The Intention Economy
text:
In April 2012, Doc Searls' book The Intention Economy: When Customers Take Charge was published. Searls coined the term intention economy in a March 2006 article for Linux Journal. He wrote: "The Intention Economy grows around buyers, not sellers. It leverages the simple fact that buyers are the first source of money, and that they come ready-made. You don't need advertising to make them." The book forecasts changes to the economy as customers obtain more power through tools of their own, rather
brand slug:
wiki
category slug:
encyclopedia
description:
Book by Doc Searls
original url:
https://en.wikipedia.org/wiki/The_Intention_Economy
date created:
date modified:
2022-11-01T17:13:40Z
main entity:
{"identifier":"Q7742253","url":"https://www.wikidata.org/entity/Q7742253"}
image:
fields total:
13
integrity:
14