The Design of Business
id:
the-design-of-business-175-12571497
title:
The Design of Business
text:
The Design of Business: Why Design Thinking is the Next Competitive Advantage is a 2009 book by Roger Martin, Dean of the University of Toronto's Rotman School of Management. In the book, Martin describes the concept of design thinking, and how companies can incorporate it into their organizational structure for long term innovation and results.
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/The_Design_of_Business
date created:
2011-01-28T16:31:41Z
date modified:
2024-09-03T09:05:25Z
main entity:
{"identifier":"Q7729820","url":"https://www.wikidata.org/entity/Q7729820"}
image:
fields total:
13
integrity:
14