The Codes of Gender
id:
the-codes-of-gender-202-9952711
title:
The Codes of Gender
text:
The Codes of Gender is a 2010 documentary written and directed by Sut Jhally, a professor of communications at the University of Massachusetts Amherst. The film investigates how advertising goes beyond the selling of product, but also the selling of social ideas; particularly through gender representations. Jhally connects these ideas to the work of symbolic interactionism established by the late Erving Goffman, a Canadian-born sociologist. The film visually demonstrates the ways in which gender
brand slug:
wiki
category slug:
encyclopedia
description:
2010 documentary film dir. Sut Jhally
original url:
https://en.wikipedia.org/wiki/The_Codes_of_Gender
date created:
date modified:
2023-09-27T06:16:08Z
main entity:
{"identifier":"Q104856003","url":"https://www.wikidata.org/entity/Q104856003"}
image:
fields total:
13
integrity:
14