The Challenger Sale
id:
the-challenger-sale-250-18004439
title:
The Challenger Sale
text:
The Challenger Sale is the first non-fiction book by Matthew Dixon, Brent Adamson, and their colleagues at CEB Inc. The book was published on November 10, 2011 by Portfolio/Penguin. In the text, the book argues that relationship-building is no longer the best sales method. To sell complex, large-scale business-to-business solutions, customers are changing how they buy so sales people must change how they sell. The authors’ study found that sales reps fall into one of five profiles, and the chall
brand slug:
wiki
category slug:
encyclopedia
description:
Non-fiction book by Matthew Dixon, Brent Adamson, and others
original url:
https://en.wikipedia.org/wiki/The_Challenger_Sale
date created:
date modified:
2024-03-17T23:18:07Z
main entity:
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image:
fields total:
13
integrity:
14