Test market
id:
test-market-275-10005858
title:
Test market
text:
A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out. The criteria used to judge the acceptability of a test market region or group include: a population that is demographically similar to the proposed target market; and
relative isolation from densely populated media markets so that advertising to the test audience can be efficient and economical.
brand slug:
wiki
category slug:
encyclopedia
description:
Limited population for market study
original url:
https://en.wikipedia.org/wiki/Test_market
date created:
date modified:
2024-04-01T21:30:28Z
main entity:
{"identifier":"Q2406468","url":"https://www.wikidata.org/entity/Q2406468"}
image:
fields total:
13
integrity:
14