Synthetic personalisation
id:
synthetic-personalisation-288-7485085
title:
Synthetic personalisation
text:
Synthetic personalisation is the process of addressing mass audiences as though they were individuals through inclusive language usage. It developed from critical discourse analysis (CDA), a branch of sociolinguistics concentrating upon how power is articulated. Norman Fairclough, credited with developing the concept, calls it "a compensatory tendency to give the impression of treating each of the people 'handled' en masse as an individual. Examples would be air travel, [and] restaurants". The u
brand slug:
wiki
category slug:
encyclopedia
description:
Addressing mass audience as individuals
original url:
https://en.wikipedia.org/wiki/Synthetic_personalisation
date created:
date modified:
2023-12-21T23:35:29Z
main entity:
{"identifier":"Q7662774","url":"https://www.wikidata.org/entity/Q7662774"}
image:
fields total:
13
integrity:
14