Swipe file
id:
swipe-file-279-9747574
title:
Swipe file
text:
A swipe file is a collection of tested and proven advertising and sales letters. Keeping a swipe file is a common practice used by advertising copywriters and creative directors as a reference of ideas for projects. Authors and publishers can benefit from creating a swipe file of best-selling titles to give them ideas for their own titles. Publicists can create a swipe file of great press release headlines. Copywriters also need to keep a swipe file ad copies for future inspiration. Swipe files
brand slug:
wiki
category slug:
encyclopedia
description:
Template used in marketing and copywriting
original url:
https://en.wikipedia.org/wiki/Swipe_file
date created:
date modified:
2024-03-22T07:23:23Z
main entity:
{"identifier":"Q7658799","url":"https://www.wikidata.org/entity/Q7658799"}
image:
fields total:
13
integrity:
14