Sustainability marketing myopia
id:
sustainability-marketing-myopia-299-13466255
title:
Sustainability marketing myopia
text:
Sustainability marketing myopia is a term used in sustainability marketing referring to a distortion stemming from the overlooking of socio-environmental attributes of a sustainable product or service at the expenses of customer benefits and values. Sustainability marketing is oriented towards the whole community, its social goals and the protection of the environment. The idea of sustainability marketing myopia is rooted into conventional marketing myopia theory, as well as green marketing myop
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Sustainability_marketing_myopia
date created:
date modified:
2024-03-13T19:39:20Z
main entity:
{"identifier":"Q7649557","url":"https://www.wikidata.org/entity/Q7649557"}
image:
fields total:
13
integrity:
13