Sugging
id:
sugging-222-3951351
title:
Sugging
text:
Sugging is a market research industry term, meaning "selling under the guise of research". This behavior occurs when a product marketer falsely pretends to be a market researcher conducting a survey, when in reality they are simply trying to sell the product in question. Generally considered unethical, this tactic is prohibited or strongly disapproved of by trade groups, such as the UK Market Research Society MRS, CASRO and MRA, for their member research companies.
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Sugging
date created:
2006-05-03T19:29:52Z
date modified:
2024-09-14T08:04:22Z
main entity:
{"identifier":"Q7635098","url":"https://www.wikidata.org/entity/Q7635098"}
image:
fields total:
13
integrity:
14