Strategic business unit
id:
strategic-business-unit-161-9887528
title:
Strategic business unit
text:
A strategic business unit (SBU) in business strategic management, is a profit center which focuses on product offering and market segment. SBUs typically have a discrete marketing plan, analysis of competition, and marketing campaign, even though they may be part of a larger business entity. An SBU may be a business unit within a larger corporation, or it may be a business into itself or a branch. Corporations may be composed of multiple SBUs, each of which is responsible for its own profitabili
brand slug:
wiki
category slug:
encyclopedia
description:
Business unit within the overall corporate identity
original url:
https://en.wikipedia.org/wiki/Strategic_business_unit
date created:
2005-06-18T11:21:45Z
date modified:
2024-08-27T07:10:30Z
main entity:
{"identifier":"Q1752211","url":"https://www.wikidata.org/entity/Q1752211"}
image:
fields total:
13
integrity:
15