Soft sell
id:
soft-sell-301-17779372
title:
Soft sell
text:
In advertising, a soft sell is an advertisement or campaign that uses a more subtle, casual, or friendly sales message. This approach is the opposite of a hard sell. Theorists have examined the value of repetition for soft sell versus hard sell messages, in order to determine their relative efficacy. Frank Kardes and others have concluded that a soft sell, with an implied conclusion rather than an overt hard sell, can often be more persuasive. Soft sell is also less likely to be irritating to co
brand slug:
wiki
category slug:
encyclopedia
description:
Type of advertisement
original url:
https://en.wikipedia.org/wiki/Soft_sell
date created:
date modified:
2023-02-12T11:02:53Z
main entity:
{"identifier":"Q7554029","url":"https://www.wikidata.org/entity/Q7554029"}
image:
fields total:
13
integrity:
14