Soft power
id:
soft-power-165-14581125
title:
Soft power
text:
In politics, soft power is the ability to co-opt rather than coerce. It involves shaping the preferences of others through appeal and attraction. Soft power is non-coercive, using culture, political values, and foreign policies to enact change. In 2012, Joseph Nye of Harvard University explained that with soft power, "the best propaganda is not propaganda", further explaining that during the Information Age, "credibility is the scarcest resource". Nye popularised the term in his 1990 book, Bound
brand slug:
wiki
category slug:
encyclopedia
description:
Concept developed by Joseph Nye
original url:
https://en.wikipedia.org/wiki/Soft_power
date created:
2002-12-25T21:57:03Z
date modified:
2024-08-29T12:35:35Z
main entity:
{"identifier":"Q1143951","url":"https://www.wikidata.org/entity/Q1143951"}
image:
fields total:
13
integrity:
15