Social marketing
id:
social-marketing-169-5697083
title:
Social marketing
text:
Social marketing is a marketing approach which focuses on influencing behavior with the primary goal of achieving the "common good". It utilizes the elements of commercial marketing and applies them to social concepts. However, to see social marketing as only the use of standard commercial marketing practices to achieve non-commercial goals is an oversimplified view. Social marketing has existed for some time but has only started becoming a common term in recent decades. It was originally done u
brand slug:
wiki
category slug:
encyclopedia
description:
Use of marketing theory, skills and practices to achieve social change
original url:
https://en.wikipedia.org/wiki/Social_marketing
date created:
2005-07-12T21:53:40Z
date modified:
2024-08-31T09:23:36Z
main entity:
{"identifier":"Q17081927","url":"https://www.wikidata.org/entity/Q17081927"}
image:
fields total:
13
integrity:
15