Single-source data
id:
single-source-data-295-1967867
title:
Single-source data
text:
Single-source data is the measurement of TV and/or other mass media's advertising exposure and purchase behavior, over time for the same individual or household. This measurement is gauged through the collection of data components supplied by one or more parties overlapped through a single integrated system of data collection matched to the person or household level. How these data are stored is known as a single-source database. In TV advertising measurement, single-source data is used to explo
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Single-source_data
date created:
date modified:
2024-01-16T22:01:51Z
main entity:
{"identifier":"Q17105805","url":"https://www.wikidata.org/entity/Q17105805"}
image:
fields total:
13
integrity:
13