Shock advertising
id:
shock-advertising-306-17999658
title:
Shock advertising
text:
Shock advertising or shockvertising is a type of advertising that "deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals". It is the employment in advertising or public relations of "graphic imagery and blunt slogans to highlight" a public policy issue, goods, or services. Shock advertising is designed principally to break through the advertising “clutter” to capture attention and create buzz, and also to attract an au
brand slug:
wiki
category slug:
encyclopedia
description:
Advertising method
original url:
https://en.wikipedia.org/wiki/Shock_advertising
date created:
date modified:
2024-04-19T00:11:02Z
main entity:
{"identifier":"Q2388495","url":"https://www.wikidata.org/entity/Q2388495"}
image:
fields total:
13
integrity:
14