Share of wallet
id:
share-of-wallet-183-18155800
title:
Share of wallet
text:
Share of wallet (SOW) is a survey method used in performance management that helps managers understand the amount of business a company gets from specific customers. Another common definition is the following: Share of wallet is the percentage ("share") of a customer's expenses for a product that goes to the firm selling the product. Different firms fight over the share they have of a customer's wallet, all trying to get as much as possible. Typically, these different firms don't sell the same b
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Share_of_wallet
date created:
2007-08-13T20:22:07Z
date modified:
2024-09-07T02:45:49Z
main entity:
{"identifier":"Q6395315","url":"https://www.wikidata.org/entity/Q6395315"}
image:
fields total:
13
integrity:
14