Services marketing
id:
services-marketing-226-1320226
title:
Services marketing
text:
Services marketing is a specialized branch of marketing which emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of physical goods. Services marketing typically refers to both business to consumer (B2C) and business-to-business (B2B) services, and includes the marketing of services such as telecommunications services, financial services, all types of hospitality,
brand slug:
wiki
category slug:
encyclopedia
description:
Branch of marketing specialised in services
original url:
https://en.wikipedia.org/wiki/Services_marketing
date created:
2003-07-21T22:28:47Z
date modified:
2024-09-14T17:18:06Z
main entity:
{"identifier":"Q1221094","url":"https://www.wikidata.org/entity/Q1221094"}
image:
{"content_url":"https://upload.wikimedia.org/wikipedia/commons/f/fd/Bracing_for_a_short%2C_sharp_jab.jpg","width":1944,"height":1296}
fields total:
13
integrity:
16