Service guarantee
id:
service-guarantee-285-6275278
title:
Service guarantee
text:
A service guarantee is a marketing tool service firms have increasingly been using to reduce consumer risk perceptions, signal quality, differentiate a service offering, and to institutionalize and professionalize their internal management of customer complaint and service recovery. By delivering service guarantees, companies entitle customers with one or more forms of compensation, namely easy-to-claim replacement, refund or credit, under the circumstances of service delivery failure. Condition
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Service_guarantee
date created:
date modified:
2018-05-29T07:04:00Z
main entity:
{"identifier":"Q7455756","url":"https://www.wikidata.org/entity/Q7455756"}
image:
fields total:
13
integrity:
13