Self-brand
id:
self-brand-284-2440334
title:
Self-brand
text:
Throughout the long history of consumer research, there has been much interest regarding how consumers choose which brand to buy and why they continue to purchase these brands. Self-branding describes the process in which consumers match their own self-concept with the images of a certain brand. People engaged in consumption do not merely buy certain products to satisfy basic needs. In fact, consumer buying habits are at a much deeper level. Owning a certain brand can help consumers to express a
brand slug:
wiki
category slug:
encyclopedia
description:
Process in which consumers match their self-concept with that of a specific brand image
original url:
https://en.wikipedia.org/wiki/Self-brand
date created:
date modified:
2022-12-12T08:44:03Z
main entity:
{"identifier":"Q7448029","url":"https://www.wikidata.org/entity/Q7448029"}
image:
fields total:
13
integrity:
14