Second product syndrome
id:
second-product-syndrome-207-977258
title:
Second product syndrome
text:
Second product syndrome is a business concept introduced by Steve Jobs in the documentary The Pixar Story. Steve Jobs describes the concept as when the company comes up with a very successful first product, it becomes more ambitious and boastful. The company then decides to go ahead with the second product without actually investigating and understanding the reason behind their first product's success. Therefore, the second product often ends up as a failure. Jobs stated his experience of second
brand slug:
wiki
category slug:
encyclopedia
description:
Business concept
original url:
https://en.wikipedia.org/wiki/Second_product_syndrome
date created:
2019-05-17T02:46:04Z
date modified:
2024-09-11T00:35:40Z
main entity:
{"identifier":"Q67677776","url":"https://www.wikidata.org/entity/Q67677776"}
image:
{"content_url":"https://upload.wikimedia.org/wikipedia/commons/b/b9/Steve_Jobs_Headshot_2010-CROP.jpg","width":3259,"height":3194}
fields total:
13
integrity:
16