Search cost
id:
search-cost-251-16493856
title:
Search cost
text:
Search costs are a facet of transaction costs or switching costs and include all the costs associated with the searching activity conducted by a prospective seller and buyer in a market. Rational consumers will continue to search for a better product or service until the marginal cost of searching exceeds the marginal benefit. Search theory is a branch of microeconomics that studies decisions of this type. The costs of searching are divided into external and internal costs. External costs includ
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Search_cost
date created:
date modified:
2024-04-15T04:16:07Z
main entity:
{"identifier":"Q841666","url":"https://www.wikidata.org/entity/Q841666"}
image:
fields total:
13
integrity:
13