Reverse innovation
id:
reverse-innovation-250-9198803
title:
Reverse innovation
text:
Reverse innovation or trickle-up innovation is an innovation seen or used first in the developing world, before spreading to the industrialized world. The term was popularized by Dartmouth professors Vijay Govindarajan and Chris Trimble and General Electric's Jeffrey R. Immelt. Subsequently, Vijay Govindarajan and Chris Trimble published the book Reverse Innovation. Reverse innovation is the process whereby goods developed as inexpensive models to meet the needs of developing nations, such as ba
brand slug:
wiki
category slug:
encyclopedia
description:
Macroeconomic concept
original url:
https://en.wikipedia.org/wiki/Reverse_innovation
date created:
date modified:
2023-12-03T03:13:00Z
main entity:
{"identifier":"Q7318238","url":"https://www.wikidata.org/entity/Q7318238"}
image:
fields total:
13
integrity:
14