Return on brand
id:
return-on-brand-295-17958342
title:
Return on brand
text:
The return on brand (ROB) is an indicator used to measure brand management performance. It is an indicator of the effectiveness of brand use in terms of generating net income, a special case of return on assets. ROB is calculated as the ratio of net income to brand value:
brand slug:
wiki
category slug:
encyclopedia
description:
Indicator of the effectiveness of brand use by companies
original url:
https://en.wikipedia.org/wiki/Return_on_brand
date created:
date modified:
2024-04-23T22:44:53Z
main entity:
{"identifier":"Q96401658","url":"https://www.wikidata.org/entity/Q96401658"}
image:
fields total:
13
integrity:
14