Retail marketing
id:
retail-marketing-162-4603798
title:
Retail marketing
text:
Once the strategic plan is in place, retail managers turn to the more managerial aspects of planning. A retail mix is devised for the purpose of coordinating day-to-day tactical decisions. The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation. The retail mix is loosely based on the marketing mix, but has been expanded and modified in line with the unique needs of the retail context. A nu
brand slug:
wiki
category slug:
encyclopedia
description:
Economic concept
original url:
https://en.wikipedia.org/wiki/Retail_marketing
date created:
2006-05-23T02:27:32Z
date modified:
2024-08-28T06:14:07Z
main entity:
{"identifier":"Q1574891","url":"https://www.wikidata.org/entity/Q1574891"}
image:
{"content_url":"https://upload.wikimedia.org/wikipedia/commons/0/06/Retail_mix.jpg","width":945,"height":737}
fields total:
13
integrity:
16