Research online, purchase offline
id:
research-online-purchase-offline-252-4215010
title:
Research online, purchase offline
text:
Research online, purchase offline (ROPO), is a modern trend in buying behaviour where customers research relevant product information to qualify their buying decision, before they actually decide to buy their favourite product in the local store. The ROPO effect allows the advertiser to calculate their overall return on investment (ROI) more precisely, by multiplying their online sales with the O2S-factor. The result is the offline revenue which is influenced by the Online marketing investments.
brand slug:
wiki
category slug:
encyclopedia
description:
Shopping practice
original url:
https://en.wikipedia.org/wiki/Research_online,_purchase_offline
date created:
date modified:
2023-09-17T17:47:22Z
main entity:
{"identifier":"Q3415282","url":"https://www.wikidata.org/entity/Q3415282"}
image:
fields total:
13
integrity:
14