Repetition variation
id:
repetition-variation-286-10707354
title:
Repetition variation
text:
In advertising, repetition variation is an advertising technique in which repeated ads contain slight variations in order to optimize their effectiveness and prevent advertising "wearout". There are several forms of repetition variation: cosmetic variation, where non-substantive portions of the ad are altered and substantive variation, where there is a conspicuous change in the ad.
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Repetition_variation
date created:
date modified:
2020-04-20T10:10:29Z
main entity:
{"identifier":"Q7313998","url":"https://www.wikidata.org/entity/Q7313998"}
image:
fields total:
13
integrity:
13