Relationship marketing
id:
relationship-marketing-189-10385084
title:
Relationship marketing
text:
Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather than sales transactions. It differentiates from other forms of marketing in that it recognises the long-term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages. With the growth of the Internet and mobile platforms, relationship marketing has continued to evolve as technology o
brand slug:
wiki
category slug:
encyclopedia
description:
Form of marketing focused on customer retention
original url:
https://en.wikipedia.org/wiki/Relationship_marketing
date created:
2004-09-28T20:23:29Z
date modified:
2024-09-09T08:26:22Z
main entity:
{"identifier":"Q574424","url":"https://www.wikidata.org/entity/Q574424"}
image:
fields total:
13
integrity:
15