Rebadging
id:
rebadging-178-5033831
title:
Rebadging
text:
In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand, a manufacturer creates a distinct automobile by applying a new "badge" or trademark to an existing product line. Rebadging is also known as rebranding and badge engineering; the latter is an intentionally ironic misnomer in that little or no actual engineering takes place. The term ori
brand slug:
wiki
category slug:
encyclopedia
description:
Changing badges of the same car
original url:
https://en.wikipedia.org/wiki/Rebadging
date created:
2004-05-29T00:25:42Z
date modified:
2024-09-04T14:20:10Z
main entity:
{"identifier":"Q798992","url":"https://www.wikidata.org/entity/Q798992"}
image:
{"content_url":"https://upload.wikimedia.org/wikipedia/commons/e/e9/Opel_Corsa_B_WorldCup_Facelift.JPG","width":1501,"height":1023}
fields total:
13
integrity:
16